Products must also win the buy box to appear as Sponsored Products. If you want to get the most value from advertising, keep your products in-stock and look for ways to improve your supply chain. It doesn’t make sense to promote a product that isn’t in stock, which is why Walmart only promotes in-stock products.
WALMART PRODUCT SEARCH WEBSITE MANUAL
Choose your keywords to target ( for manual campaigns only)įor your ads to appear, though, they must meet these requirements:.Build your ad groups of relevant products, aiming for 10-20 SKUs for each ad group.Create your ad campaign, either automatic or manual.Now that you know the basics, here is an overview of how Sponsored Products work:
Your investment will depend on your business, goals, and keyword targeting. For Sponsored Products, Walmart requires a monthly budget of at least $1000 and a daily budget of at least $100. Your budget is your monthly or daily ad spend - you will never exceed your overall budget. Automatic campaigns require a minimum bid of $0.20, while manual campaigns require $0.30. Should someone click on your ad, you will pay that amount. Your bid is how much you’re willing to pay for someone to click on your ad. With manual campaigns, you do pick keywords, and Walmart will even suggest some. Keywords are the words or phrases that “trigger” your Sponsored Products ad to appear, like “dog food” or “cat food.” You do not choose keywords with automatic campaigns. You should add 10 to 20 SKUs per ad group for the best results, especially if using automatic campaigns.
For example, cat food is one ad group and dog food is another ad group. Your ad group features a “group” of related or similar products. Automatic campaigns let Walmart choose your keywords while manual campaigns give you the power to pick your keywords. You’ll choose between an automatic or manual campaign type. Your campaign is the foundation of your Sponsored Products. When it comes to explaining how Sponsored Products work, there are a few key components to review: This payment model, which ad networks like Google Ads and Amazon Advertising also use, is usually cost-effective for businesses. That means, you only pay when someone clicks on your ad, versus when someone sees your ad. Walmart Marketplace’s Sponsored Products operate on a cost-per-click model. How do Walmart Marketplace’s Sponsored Products work? Your Sponsored Products ads can display on Walmart’s mobile and desktop site, as well as app.
Sponsored Products on Walmart appear in three locations: Where do Sponsored Products on Walmart appear? They can appear within search results, category pages, and product pages on Walmart’s app, mobile site, and desktop site.Īll Sponsored Products display with a “Sponsored” tag. Walmart Sponsored Products, also called Performance Ads, are cost-per-click (CPC) ads that appear on the Walmart Marketplace, better known as. Need help marketing your business on Walmart Marketplace?Ĭontact us today to learn more! What are Walmart Sponsored Products? With our decades of experience, as well as our dedicated team of over 200 marketing specialists, you can count on us to help you make the most of Walmart Marketplace.Ĭontact us online or give us a ring at 88 to learn more today!
WALMART PRODUCT SEARCH WEBSITE PROFESSIONAL
If you’re looking for some professional help with joining, selling, and advertising on the Walmart Marketplace, WebFX can help.